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Sponsorship between the St.Maarten Heineken Regatta and Heineken N.V still going strong. |
Picture: Left to
right-Commodore Frank Hoedemaker, Heather Tackling regatta director and John
Leone Managing Director Heineken
After 28 years of what they now fondly call “Serious Fun” it was all business as Frank Hoedemaker, commodore of the Sint Maarten Yacht Club, and John Leone, Managing Director of Heineken N.V sat down to finalize the sponsorship agreement for the 2008, 2009 and 2010 regatta. Both men were pleased with the results and look forward to several more years of partnership. Commodore Hoedemaker stated “negotiation were intense, and in the end both parties goals and needs for the upcoming event were met, it is a pleasure to work with Heineken once again and we look forward to a long and fruitful relationship” Heineken N.V has been a long time sponsor of the regatta with 28 years of cooperation. “We are extremely happy to continue our partnership with the St. Maarten Yacht Club. We feel the St Maarten Heineken Regatta continues to grow in quality and importance to both the sailing world and the island of St. Maarten/St. Martin.
We constantly get feedback that the event is really appreciated by the
businesses and people on the island, and that makes all the effort
worthwhile. We will always be there for the St. Maarten Heineken
Regatta, as the people of St Maarten/St Martin have always been there
for Heineken, and we sincerely appreciate every single time they enjoy
our products. As we like to say "It takes the whole island to throw a
party this big” and we really mean it. Only through the cooperation
from the island governments, the sponsors, the volunteers, the
businesses and the wonderful people of our island, can an event of this
magnitude be held. This is really a world class event and we should all
be very proud of what we have created together." mentioned John Leone,
managing director of Heineken NV.
The regatta is scheduled to take place March 6 to 9 2008, with the
additional day of sailing, the Budget Marine Commodores Cup to take
place on the Thursday March 6th.As in the past, there will be nightly
concerts on all four nights and competitive sailing will take place
during the days. Participants from all over the world are entering the
regatta and an expected 2500 sailors will grace the sunny shores of
St.Maarten to sail, party, eat and enjoy the islands many activities.
With over 250 entries in 2007 the regatta organization is expecting
about the same turnout for 2008. With Heineken on board the
participants as well as spectators can rest assured that the parties
will continue long past the turn of midnight and that the beer will be
ice cold. The sailing will be competitive and in the end all who come
to St.Maarten to take part in the event, whether it be on shore or on
the water, will have memories that will last them a lifetime.
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